Since mizzue started, we’ve been doing a lot of our own bag designs. We learned a lot about which bag designs strike a cord with customers and are just starting to pick out the subtle nuances in the designs that customers like. Perhaps its the colour, or the material, or a specific cutting.

Taking these into account, we started designing our own and incorporating what we’ve learnt. We know that trends change and preferences shift, so we’re aiming at a moving target, but that’s what makes it all even more fun!

After all, fashion needs to also be fun right?
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